Many people in the west are under the impression that Japan charges ridiculously high prices on most everything (except for cigarettes, which are actually cheaper than they are in America-you go, Japan Tobacco!) and that is certainly one perception that holds true. Whatever it is-guitars, books, pencils-you can be sure that it will usually be 30-50% higher than what you would pay for it in the States. Nowhere is this more true than in the case of food.
I never really used to pay much attention to the prices of things when I went shopping. If it was something that I wanted to eat, and was within my food budget, then I would pony up the cash for it. Now, some of that organic stuff these days goes for silly prices but it’s considered a “premium” product and I guess they can get away with that. Accordingly, everything in a Japanese supermarket must be considered a “premium” product because there aren’t many deals to be found (things just don’t seem to go on sale here very often and when they do the price difference doesn’t seem like much to me) no matter where you look in the store.
I went last week for my run to the local Fukuhara grocery store and it ended up being right around the 3000 yen ($30) mark. It certainly didn’t feel like much in my courier bag so, when I got home, I decided to spread out the contents and see what my money really got me. Here’s the picture below:

What a $30 haul at an average Japanese supermarket looks like.
Back Row (L to R): toilet bowl cleaner, 1 kilo of white rice, garlic (recently reduced in price by almost 2/3rd’s!), kochujan, canned tomatoes, orange juice, soy milk, a bag of hot peppers, bananas (9 items).
On the Floor (Top to Bottom, L to R): onion, tofu (locally made!), pasta, organic corn, broccoli, maitake mushrooms, blueberries (7 items).
That’s a total of 16 items for around 30 dollars, so it works out to a little under 2 bucks for each one. Most of this stuff, with the exception of the bowl cleaner and white rice (I usually buy 5 kilo sacks of organic brown), is part of my normal weekly diet and this small haul will last me a few days, or more, depending on what else I have in the house…I do my best to buy local if at all possible (there are no farmer’s markets here); meaning either from my town, EH, or Hokkaido but do make exceptions (hello American blueberries and Phillipine bananas).
The garlic comes from 青森 (Aomori), the prefecture just south of Hokkaido, and used to be priced at 350 yen for one bulb. Absolutely ridiculous but I bought it because it was either that or I could get a 3 bulb bag for 100 yen from China. Sounds like a good deal, right? I don’t know about you but, after all the tainted food scandals in recent years, I don’t trust anything that comes out of that authoritarian capitalist state; no matter how much of a bargain it is. Thankfully, the price of the Aomori stuff has recently gone to a much more reasonable 125 or so (I don’t really remember the actual price) and I don’t have to cringe when I put it in my basket.
I often augment my conventional market groceries with a trip to my friend’s little organic/macrobiotic cafe in Kushiro. Here you can find all sorts of goodies for the non-meat-eating or health-conscious individual. There’s a good mix of stuff that is imported from the States or European locales and products that are produced here in Japan (although I wouldn’t be suprised if the ingredients were imported, adding to the higher price); all of it costing quite a pretty penny. I pay the money because: 1) I want as much variety in my diet as I can get; 2) I don’t want to eat Japanese food every day (or most days); 3) I want to help out my friends and support their much-needed business (an island of food sanity in a world of absurdity); and 4) it’s a comfort issue.
Yes, yes; I know that an inordinate amount of fossil fuels are consumed in the process of transporting these foods halfway across the world but that’s not the issue we’re dealing with today. I would be lying if I said that didn’t concern me, it certainly does-a lot, but when I bite into that veggie burger that they make at the cafe, or can make some chili with black and kidney beans at my house, I feel like myself again. Anyone who underestimates the healing or regenerative power of food is deluding themselves.
Anyway, I went down to the store last weekend and here’s what my 5300 yen ($53) got me:

What $53 bucks gets you at the foo-foo cafe.
Back Row (L to R): organic muesli (from Europe), eco-friendly laundry detergent (from the States-at 1470 yen, the most expensive item), Hansen’s cola, organic kidney and black beans from America (5 items).
On the Floor (L to R): two packages of tempeh (made in Japan), organic pasta (maybe from the States), veggie soy ham (from Japan but the beans may be from N. America-I’ll have to check. This little log is 870 yen!), and a sauce package for mabudofu (5 items).
That’s 10 total items for 53 bucks; a considerable difference than at the conventional supermarket. Yes, it definitely puts a dent in my wallet and yes, the fossil fuel thing sucks but if Japan would stop putting meat extract in their cereal (I’m not kidding) and consider broadening their palate a little, I would be happy to buy these things from inside the country…I think what needs to be kept in mind though is that since Japan is so resource-poor and has such a low food self-sufficiency rate (as I have mentioned in previous posts), the vast majority of raw materials, for food, electronics, steel, etc. are imported anyway. So, even if I were to buy products that were made in Japan, I’d probably still be incurring the fossil-fuel debt. I doubt this is taken into account when Japan is hailed as a world leader in energy efficiency. But I digress once again.
戴きます!